I have been working with Jeff of Trift Trader in San Diego to come up with a new design for the awning of his Pacific Beach location. The awning that exists is already red and he wanted to keep that bold color. He also wanted to have the whole banner use the colors of his logo, red, yellow black. I had to find ways to have his logo pop since it already had a lot of red in it so I introduced white as well.. Here are the two ideas we were working with. I also had to recreate his logo in illustrator since he was not able to provide me with it.
